Every day, potential opportunities are all around you — you just have to increase the likelihood that these opportunities will come to you.
If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.
In this business book, John Hall explains how consumer needs and expectations have changed and what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplify your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.
“John’s got his finger on something here — something important. Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in ‘Top of Mind.’”
“Top of Mind’ is a critical and powerful tool in catapulting yourself into relevance in a noisy, competitive world. Get it now, and leverage your content like never before.”
“With this, John breaks down the last barriers between executives and content marketing. We accept that business is about relationships, and it’s time we embrace the fact that the right content at the right time can make those relationships (and your company) stronger.”
“John Hall says that success ultimately comes down to creating meaningful relationships — in business and in life. I couldn’t agree more. Buy this book to get his prescription for just how exactly to do it.”
“This is the playbook for how to make yourself memorable online. ‘Top of Mind’ is useful, practical, and vital. Highly recommended!”
“Potential customers can’t do business with you if they don’t even know who you are. John Hall’s essential new book shows you how to powerfully connect with your audience, even in today’s crowded marketplace, so the right business opportunities come to you.”
Whether you’re a business executive humanizing your company brand, a marketing leader engaging potential customers, a VP of sales bringing in new business for a growing company, a director of HR recruiting the best talent in the industry, or even an up-and-comer in your industry seeking to build influence with decision makers, there’s something in “Top of Mind” for you.
That’s because there’s one thing about success in business, and in life, that will simply never change: human relationships. Regardless of the sharp turns the business world takes or the impact of new technology on how we operate, people — and how you relate to them — will always be important.
In this leadership book, John Hall presents a framework for building powerful, lasting relationships built on trust and scaled with effective content marketing. If you’re looking to influence an audience, build authority in your space, and create opportunity for yourself and your company, this book is for you.
In 2016, John was a recipient of the EY Entrepreneur of the Year Award for Best Emerging Company and was recognized as one of the Business Journals’ Top 100 Visionaries. Influence & Co. was ranked No. 239 on the Inc. 500 and No. 72 on Forbes’ list of the Most Promising Companies in America in 2014. Influence & Co. was also recognized at the United Nations for being Empact’s Best Marketing and Advertising Company of 2014.
John has been called “one of the most powerful people in media who you’ve never met” by Inc. and a “must-see keynote speaker” by Forbes. He is consistently mentioned in major publications as a top influencer, leader, and speaker. John writes weekly columns for Forbes and Inc. and has contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company, and Mashable.